Available
Marketing Beyond Reality
465.00
| SKU Code | Book230430C |
| ISBN | 9789374246368 |
| Pages | 298 |
| Language | English |
| Genre | Essays |
| Book Type | Paperback |
| Book Size | 5*8 |
| Published Date | 14 May, 2026 |
Synopsis
"Marketing Beyond Reality: Strategies for the Metaverse Era examines
the transformation of marketing through immersive technologies, highlighting virtual environments, evolving consumer behavior, digital economies, and ethical challenges, while offering strategic insights for experiential, data-driven, and cross-platform engagement. It further emphasizes virtual communities, digital ownership, Al integration, and personalized experiences in hybrid environments."
the transformation of marketing through immersive technologies, highlighting virtual environments, evolving consumer behavior, digital economies, and ethical challenges, while offering strategic insights for experiential, data-driven, and cross-platform engagement. It further emphasizes virtual communities, digital ownership, Al integration, and personalized experiences in hybrid environments."
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