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"Understanding the Mind of the Modern Consumer"
Author: Siddharth Jha , Olena Sokhatska
Siddharth is a Ph.D. Researcher and International Business Analyst with over 5 years of experience in logistics coordination, customer experience management, and economic analysis. He is currently pursuing a Ph.D. in Economics at West Ukrainian National University, with a research focus on Microeconomic & Macroeconomic Models of Consumption, specializing in Behavioral Economics, Consumption Trends, and Market Psychology. His published research includes works on consumer behavior and social media influence. Siddharth holds an M.Sc. in International Business from France Business School and an MBA in Marketing from Jain University, Bangalore.
| SKU | Book230916C |
| ISBN | 9789364260749 |
| Dimensions | 6*9 |
| Total Page | 88 |
| Paper Color | Cream Paper |
| Cover Laminations | Glossy |
| Language | English |
| Publish Date | 23 Jul, 2025 |
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