Dr. Kripanjali Pradhani is an Assistant Professor in the Department of Management at Pandit Deendayal Upadhyaya Adarsha Mahavidyalaya, Tulungia. She holds a Ph.D. in Commerce from Assam University, Silchar, with research focused on women entrepreneurship and family economy in Assam. She has qualified UGC-NET and possesses extensive teaching and research experience in management and commerce. Her academic interests include entrepreneurship, artificial intelligence in marketing, financial inclusion, and sustainable development. She has presented and published numerous research papers in national and international conferences and journals.